Pull&Bear

Pull&Bear, the Inditex group's youth fashion brand, is consolidating its commitment to digital innovation by presenting its own virtual reality in the metaverse project, which comprises a virtual showroom, a fitting room to try on the brand’s outfits and a surfing game. Customers can also be transported to part of this world through a web adaptation that users can access to navigate the virtual world, try out the Ready Player Me avatar creator to make their own 3D avatar with a selfie and wear Pull&Bear outfits. ...