Transforming the Customer Experience Through Sensory Marketing

Last updated: 7/1/2025

Transforming the Customer Experience Through Sensory Marketing cover image

About

You will support a character named Maria. She is a budding entrepreneur and wants to open a new café in Madrid. The establishment will sell bread, simple sandwiches, pastries, cakes and beverages, both to go and to enjoy in the spacious seating area. Maria is hiring the student as an expert in these psychological principles to help her make the right decisions according to what she wants her customers´ experience to be like. You will be presented with a skeleton image of the café and will need to make decisions about the remaining issues. The decision points will be positioned so as to introduce the relevant theory of perception and sensation and are aimed to highlight its importance in marketing from the Consumer Behavior perspective....

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Details

Popular user-defined tags:
EducationSimulationSingleplayerCasualManagement3DFirst-PersonModern + Add New
Genres: Learning, Simulation
Rating: Not Enough Reviews
All reviews: Not Enough Reviews
Release Date: August 30, 2022
Developer: IE University
Publisher: IE University
Platforms: Meta Quest 3S, Meta Quest 3, Meta Quest Pro, Meta Quest 2, Meta Quest
Category: Games
Game modes: Single User
Supported player modes: Room Scale
Supported controllers: Touch Controllers
Is Cross-Buy: No
Supports Mixed Reality: No
Languages: English
Version: 1.13
Comfort Level: Unrated
Internet connection not required
Age Rating: Everyone

Ratings and reviews

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Rating History

Tracking rating history started on November 8, 2024.

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Popular user-defined tags:
EducationSimulationSingleplayerCasualManagement3DFirst-PersonModern + Add New